Christian Lavender is the founder of Niche Stores, an online marketing company for "niche" consumer verticals, having served as President/CEO since 2002. During his more than 12-year career at Niche Stores, Christian has worked with web properties at all stages of development in a wide range of industries.

Mr. Lavender helped found CreditCards.com in early 2003 as its first employee and currently is the Director of Marketing for CreditCards.com. Earlier in his career with CreditCards.com, Mr. Lavender served as the Director of Development and later the Director of Business Development, where he developed web tracking and reporting analysis systems currently used today. Previously, Mr. Lavender was with UNISYS Corp.

Mr. Lavender attended Southwest Texas State University in San Marco, TX with a concentration in marketing and completed the Managed Services Program at UNISYS University. He is a CompTIA A+ Certified Professional and founder of the Affiliate Marketing Professionals (AMP) organization.