HomeBars.com Acquired by Niche Stores, Inc. for $25,000
The Domain Name HomeBars.com was Acquired by Niche Stores, Inc. for a Substantial $25,000 in Cash
Austin, TX. - December 31, 2009 — Niche Stores, an Austin-based boutique of category-specific internet properties, announced today that it has acquired the domain name HomeBars.com for $25,000.
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“HomeBars.com has been privately owned by Dotzup.com, Inc. since 2004 and did little to develop the name into an online brand. We have developed other successful properties within this category and we are simply ecstatic to have made this acquisition,” said Niche Stores, Inc. CEO/Founder Christian Lavender. “Category-specific domains are truly worth their weight in gold. Given the fact that the home bar furniture market accounts for several hundred million dollars per year in retail sales we know this domain is quite precious. Even if our intention had been to make a quick profit from the resale of the domain it would have justified the significant acquisition price. However, our long term vision is to leverage the domain to dominate the lucrative home bar furniture sales market. The perfect domain name coupled with our development and marketing expertise should give us a strategic advantage in reaching this goal,” added Lavender.
Niche Stores, Inc. builds and operates numerous websites within internet verticals that can uniquely succeed on the web by efficiently reaching a global audience of niche consumers. The acquisition of generic keyword website domains within new verticals is a key strategy for Niche Stores, Inc. These types of internet addresses can draw significant amounts of direct type traffic and are logically favored by Google and Yahoo in search engine results pages.
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“Despite the current economic environment and the decline of the housing market, internet real estate continues to be an excellent form of value investing. HomeBars.com is another important square on the internet monopoly board for us,” added Lavender.
About Niche Stores, Inc.
An Austin, Texas-based firm, Niche Stores, Inc. specializes in founding, developing and operating online businesses built on generic domain name brand platforms. Niche Stores and its partner’s track records include the acquisition of Kegerators.com, HomeBrewing.com, Mandolines.com, OhmMeters.com and DogHomes.com. Niche Stores, Inc. currently operates Margarators.com, GrassTools.com and DogPools.com.